Ashley Elford is the Marketing Coordinator at Woodtone. She attended The University of the Fraser Valley for Graphic and Digital Design, graduating with her diploma in 2015. Ashley enjoys working closely with the Marketing team and can be found designing sell sheets and catalogues, photographing products, and supporting the Sales team for Woodtone. Outside of work, Ashley is usually with her rescue pitbull, Bucky! Her family enjoys living in the Fraser Valley; camping, walking trails and going to the lake.
Brad Roach is a member of the Customer Support Team in the Woodtone Chilliwack office.
His personal core values of teamwork and service and his ability to build strong client relationships have translated into a successful career in sales and customer service.
Brad enjoys travelling, playing golf and exploring local parks and trails with his partner and their Pitbull Reese P. Buttercups.
Ben Good is the Director of Sales for Woodtone and has been with the company since 2006. His biggest strength is positivity. He believes there is no issue or challenge that Woodtone can’t overcome for its customers and business. He understands the balance and needs of both Woodtone and its customers to deliver great partnerships. Some may not know that Ben has experience as a competitive BBQ pitmaster! He has competed across the Pacific Northwest and Canada in competition BBQ events! He also has two young sons, and a cat named Fluffy (he swears it was already named when they got him!) Ben has grown up living in every Province in Canada and believes there is no better place than the Fraser Valley.
Brad Rosse is the President of Woodtone. His godfather opened the business in 1977 and his father had a 30-year career with the company. Brad wanted to be apart of the team because his father never once complained about his job. Daily, Brad can be found talking strategy, opportunities and challenges. Meeting with people, inspiring and supporting the team. He cares about the people he works with, and about the future of Woodtone. When he is away from the office, Brad can be found spending time with his four children (all named after Major League baseball players!) on the sports field 7 days a week. He also loves to golf and tell stories with friends. Brad grew up in the Fraser Valley and had an amazing childhood building long-lasting friendships in the area, and he hopes his kids can do the same!
Brad Willard works in Order Management for Woodtone. He has been with the company for seven years! He appreciates the community involvement and the culture of the company. Brad keeps busy with hobbies such as baseball and volleyball. He also spends his time driving his two children to their various sports practices and games. He enjoys life in the scenic landscape of the Fraser Valley with his family and two cats, Roxie and Oatmeal.
Bryan Payne is the BC Regional Manager for Woodtone. Something he feels that Woodtone does differently is creating an untouchable culture within, and a customer first sales strategy. Bryan has been with the company for six years and can be found pricing, quoting, and talking to customers. If Bryan didn’t work at Woodtone, he would like to be a country singer! Outside of work Bryan can be found golfing, dining out, and spending time with his family. He has a baby son and two pets!
Cale Kids is a Territory Manager for Woodtone. He helps manage the Texas market and drives the demand for all the product lines. Cale brings a great knowledge of the market and relationships with customers in the market. He appreciates the team environment and family-owned atmosphere at Woodtone. Cale is an outdoor enthusiast; spending his time away from work hunting and exploring the woods and mountains. He has three children and a chocolate lab named Maggie.
Carl Christoferson is a Territory Manager for the Woodtone location in Everett and has been with the company for six years! He performs many duties including architectural plan reviews, travel, installation, and job site consultation, presenting and daily sales reports. His favorite part about working for Woodtone is being recognized by customers for excellent service, products, and relationships. Carl has two teenage boys and a rescue dog named Farrah. He loves skiing with his sons in the winter, whitewater rafting in the summer and steelhead fishing in spring and fall.
Chris Young is a Principal at Woodtone. In 2004 Chris had a decade of outside experience and with the support of his brother Kevin, he felt they had the opportunity to take Woodtone to another level, leveraging and building upon the foundation that Jim (their father) had built before them. Chris brings strategic and analytical thinking to Woodtone and loves spending time with a fantastic group of friends and family members while at work. Aside from work, Chris’ favorite hobby is snow skiing with his family. He has three children and loves living in the Fraser Valley, especially his cabin at Cultus Lake, where he hopes his kids have the same experience growing up as he did!
Cody Kwak is the BC Territory Manager for Woodtone. He stays busy in and out of the Chilliwack office. On an average day he can be found pulling through Woodtone products to Builders, Architects, Developers, and Installers, as well as working with lumber yard customers. Cody brings a positive attitude, and a desire to constantly improve and do everything he can to help the team at Woodtone succeed. Cody’s favorite pastime is golfing and coaching his kids’ baseball. If he could change one thing in the world it would be for people to have better access to sports; he believes athletics bring a smile to people’s faces and offer an avenue to a better life!
Craig Rachwalski is the Vice President of Operations for Woodtone. He enjoys being a part of the unique culture, working with great people, and contributing to Woodtone’s growth process. He can be found challenging the status quo and building process with the team. Outside of work Craig enjoys single track enduro and puttering around the house and cabin. He has two sons who are young men, and two dogs; a golden doodle named Cooper and a Yorkie named Easton! His favorite food is his wife’s lasagna and apple crumble!
Darin Bartoletti is a Sales Manager for Woodtone in Everett, WA. The specialty he brings to Woodtone is his ability to coach, build relationships, and problem-solve in the building material industry. His favorite past-time is playing golf and coaching his sons’ football and basketball teams. If he could be anything, it would be a head coach for the NFL! When he’s not busy working and coaching, Darin can be found spending time with his sons Brayden and Jaxon, and their dog, Georgia!
Dave Garrett is the Director of Remanufacturing at Woodtone. He has been with the company since June 2000. His specialty in the company is the years of history and understanding more than just his role. He understands how each role in the company affects and fits in with the big picture. Dave loves skiing in the winter, even instructing for twenty-five years. In the summer months, he enjoys playing golf. Dave has three sons, two dogs, a cat, a turtle, and a fish! His favorite part about living in the Fraser Valley is the four seasons and the proximity to the water and mountains for outdoor activities.
Hal Hanlon is the President of the Armstrong Division at Woodtone. He has over 30 years of experience in the forest products and building materials industry in many capacities. His time is spent in the office, plant, and on trips to visit fiber suppliers and customers. He believes relationships are paramount and this is reflected every day in how Woodtone works with their partners. Hal loves spending time outdoors, mountain biking, skiing, climbing, and kayaking. Hal has a polite and caring son, and a German shepherd that he jokes keeps the water levels in their toilets from getting too high!
Hans Bauer is a Territory Sales Manager for Woodtone working remotely in Texas. He brings his passion to the position and enjoys being a part of a team that is focusing on the future! Hans is a great cook, and would love to be a fishing guide! His favorite pastime is playing soccer; he even volunteers for his son’s soccer team. Hans stays busy with his eight children (which includes three sets of twins!) So he can be found spending time with his family when he is not at work.
Jane Thompson is part of the Order Management team at Woodtone. Jane hails from the Ukraine and has been in Canada for 12 years now. After completing the Diploma of Business Admin program at UFV Jane found a passion in customer service field. She thoroughly enjoys working with people and developing relationships with Woodtone coworkers and customers alike. Outside of work you can find Jane out and about in search of adventures with her cat Conrad.
Jeb is a Territory Manager covering the Upper Midwest states of Illinois, Wisconsin, and Minnesota. He has over 30 years of factory-finishing experience and loves the building industry for its unique ability to conduct most business with a handshake. Jeb is a Marine Corp veteran, likes to boat and golf, and especially likes volunteering for community and church activities that help other people.
Jean-Michel (JM) Broschart
Jean-Michel “JM” is the Vice President, Supply Chain at Woodtone’s Chilliwack office. What we have in JM is an incredibly intelligent Leader who relentlessly chases execution in a thoughtful and precise way. Outside of work, JM is an avid woodworker and home renovator. He enjoys playing with his two daughters, golfing, skiing and travelling. JM brings experience in Primary manufacturing and sawmilling and a passion for wood products to Woodtone.
Jeff Corneil is the Sales Manager for US Distribution at Woodtone. Daily, Jeff can be found at his desk; calculating and rubbing his forehead. He brings Sales and Marketing experience from different industries which help him develop sales teams and to strategically grow and enhance the business. Outside of work, Jeff is involved with Brendan’s Ride, which raises money for VASS (Vancouver Adaptive Snow Sports) which runs ski and snowboard programs for disabled persons. He has two daughters and a son, and he enjoys playing various sports, socializing with friends, and spending time outside.
In 1989 Jim Young took over Woodtone and created a lasting legacy. Jim retired in 2006 but has always remained involved in an advisory capacity. Jim and his wife Judy enjoy spending time with their kids and grandkids. They also enjoy traveling, spending time in warm Palm Springs. Recently, Jim conquered a life long dream of climbing Machu Pichu!
John Hamlot is the Director of Customer Experience at the Woodtone Everett facility. He has been part of the team since 1995! He has copious amounts of knowledge and passion in the industry and enjoys working with his team members and the high-quality products Woodtone offers. John’s favorite past times are golfing, doing yard work, and playing with his kids! He currently volunteers with boy scouts. John has a dog and a cat and lives in Snohomish, where he enjoys a laidback and peaceful lifestyle.
Kate is a Purdue University grad who now enjoys covering both her home state of Colorado as well as Utah in the role of Territory Manager for Woodtone. Recently Kate got into kayak bass fishing and is interested in participating in tournaments across the country. You can also find Kate following around her two kids at ski resorts in the winter.
Kate Steiert is a Buyer and Planner for Woodtone’s Chilliwack office. She can be found talking to suppliers, ordering material, organizing trucks, entering productions, and monitoring inventory levels. She says she brings a little American attitude, with a splash of sarcasm to the Woodtone atmosphere. Something you may not know is that she is a US Navy Vet. Kate’s favorite activities are watching the New England Patriots and ATV’ing. She also loves her pets: an English bulldog named Abigail, and three cats!
Katrina Myrhoj works in Order Management for the US Region for Woodtone. She has been with the team for over five years and can be found entering orders, speaking with customers and quoting jobs. Her specialty in the Chilliwack office is that she is dubbed the mother hen! Katrina is a strong advocate for women’s rights and the #metoo movement. She has two daughters that she taxi’s around when she is not at work!
Ken has been a friend of Woodtone’s for over two decades and continues to be involved in an advisory capacity. His extensive and varied experience is invaluable to the Woodtone team. Ken is a passionate golfer and enjoys hitting the green with Jim and other friends. He is a passionate family man who enjoys spending time with his wife and their family.
Kevin Young is a Principal of Woodtone. He has been with the company for over 20-years, after joining the team to work with his family. Kevin’s job is to understand the impacts of tomorrow on the business today. He spends a significant amount of time with Brad; analyzing the historical business data to help drive great decision making. Kevin believes the Woodtone teams are second to none, and he loves the significant number of second-generation team members that have decided to make Woodtone the future of their careers. When Kevin is not at the office, he can be found watching his three sons play hockey. He currently lives in West Vancouver with his family and their English Cream Retriever, Lucy.
Laurence Taylor works in Strategic Accounts – Architects. He is new to the team but so far is enjoying the commute, the people and the coffee! The main specialty he brings to Woodtone is his knowledge in carpentry, design, project management, and business development. He also has a healthy appetite for pranks! When not at work he can be found obsessively watching rugby (the All Blacks specifically). He has two dogs, Dodger and Bowser, as well as a 4-month old daughter named Abigail! He loves living on the cusp of the Canadian wilderness, but still being close to one of the most amazing cities in the world.
Les Timar is the VP of Fiber Procurement at Woodtone. He has been with the team for twenty-four years! The main specialty he brings to Woodtone is his strong conviction that honesty, effort, and integrity are the keys to success – there is no substitute for hard work! Something you may not know about Les is that he played competitive badminton for over fifty years and currently holds a Canadian National Championship title in men’s doubles. Les is also the president of the Abbotsford Badminton Club which keeps him active and allows him to help develop the skills of the younger members of the club! Les has three adult children (some of which work at Woodtone!) and two grandchildren.
Lisa Crook is Woodtones Customer Experience Specialist. She was brought to Woodtone by the opportunity to work for a family-owned company versus a big corporation. Lisa’s specialty is understanding customer needs and knowing the importance of building an incredible team dynamic. Outside of work Lisa can be found doing hot yoga and playing with her two children Nolan and Teagan. She loves living in BC because of its proximity to the mountains, the ocean, and Whistler!
Marley Handel Lane
Marley Handel Lane is the Digital Marketing Coordinator at Woodtone. As a recent graduate of the Capilano University Bachelor of Communication program, Marley is passionate about growing the Woodtone audience in a new capacity through the digital medium. When she’s not focusing on Woodtones digital content strategy, measuring digital analytics and connecting with Woodtones market, Marley enjoys spending time outdoors, hanging out with friends and family and traveling to new places.
Mike Booth is a Territory Manager who works for Woodtone out of Ontario. He has been a part of the Woodtone team for 12 years and has copious years of experience in the building materials industry. The ability to meet people from all over the continent and learn more about his customers and where they live is his favorite part of the job! Mike enjoys camping, cooking and listening to live music. He also keeps busy with his six children and four pets!
Mike Pidlisecky is the VP of Sales and Marketing for Woodtone. He has been with the company for sixteen years! You can typically find him speed walking from one meeting to another, or in the “Pid Shack” planning and building for the future. Mike brings energy, passion, fun and focus with a crazy shot of creativity to the office. Mike loves skiing with his better half, golfing, red wine and Cabo! He has two grown sons who he has spent nine years coaching baseball and soccer for. His favorite part about living in the Fraser Valley is its closeness to the Interior and Mt. Baker. Along with golf and blueberries!
Randy Scanks is the Chief Financial Officer at Woodtone. What brought him to Woodtone was his strong desire to be in the manufacturing and wood industry, the great working environment, and the company philosophy of product innovation and customer satisfaction. He brings a blend of financial and operational experience to the workplace! Randy’s number one passion in life, however, is his lawn. He is also a Treasurer/Board Member of the Sullivan Community Association and volunteers in his free time. He has two daughters and a cat, named Toffee. He enjoys the ample recreational and cultural aspects of living in the Fraser Valley.
Shane’s role supports the growth of Woodtone’s Western Red Cedar engineered programs through the Specialty Division in Armstrong, BC. Shane leverages his experience to drive new opportunities and supply chain management. Daily you can find Shane talking with supply partners to assist in keeping materials coming into our operations and working with our sales team and our customers in growing our business in their markets for specialty wood products. Shane lives in Deep Cove with his family and has two sons and two cats, and enjoys good coffee and craft beer!
Spenser Takacs is part of the Inside Sales team at Woodtone. He has ten years of experience under his belt from working in the custom plant and is well versed in the production process, paints and coatings. Currently, his day includes speaking with customers, order entry, and joking around with his co-workers. Spenser has his degree in kinesiology and loves playing sports and being active. His extracurriculars also include spending time with his wife and travelling.
Tess Sarich is the Marketing and Communications Manager at Woodtone. She is extremely passionate about all things marketing, including brand management, digital analytics, and market segmentation. When she’s not busy supporting the growth of the Woodtone brand, you can find her outside camping, hiking, boating, or adventuring with her husband and adorable Labradoodle, Finley. Tess also appreciates a good glass of wine and enjoys hanging out at local breweries!
Tim Folster is a Sales Manager for Strategic Accounts at Woodtone. He has been with the company for thirteen years and was originally brought to Woodtone by answering an ad in the paper! Daily he can be found talking loudly on the phone and working closely with Inside Sales, Production and Strategic Accounts team to grow Woodtone sales across the US. Tim’s pastimes include disappearing into the mountains with his skis and chasing his two children around a sports field. His favorite thing about the Fraser Valley is that he’s never too far from the ocean, a golf course, or a ski hill.
Travis Kissner is a Territory Manager for Woodtone’s Everett office and has been with the company for fifteen years! He has many duties, some of which include job site visits, developing new territories, working with pro dealers and contractor salespeople. His specialties include managing multiple accounts and territories and his long-time knowledge and experience in the industry. Aside from work, Travis enjoys fishing, camping, and spending time with his wife and kids at their beach home. He has two grand-doggies named Benji and Kona and lives in Puyallup Valley which he thinks is a wonderful place!
Travis Torrence graduated college from Morehead State University in 2004 with a BA in Geography. Travis had other plans but lucked out and found the building material industry by accident. He has been in sales for most of his career with a few years working as a corporate trainer. Travis is the Territory Manager for Woodtone covering the Midwest states of Ohio, Indiana, Kentucky, and Tennessee. Travis have been married for 17 years and have three children. One of his greatest passions outside of being with my family is coaching youth soccer.
Wayne has been involved with Woodtone for over two decades on the supply sides, holding senior positions throughout the industry. Recently Wayne has retired to focus more on health and family but remains involved in the industry of which he is extremely passionate. As a native Ontario resident, Wayne is also one of the few supporters left of the Toronto Maple Leafs!