Team

Afton Norman is a Jr. Accountant for Woodtone. Her favorite part of her job is how personable everyone is and Carmen, the amazing chef! An interesting skill that Afton has acquired is that she can make wine disappear! She also has a black belt in karate. Her hobby is baking, which she enjoys doing with her four-year-old daughter. She also has a thirty-four-year-old man child (husband) and an eleven-year-old lab at home. Her favorite part about living in the Fraser Valley is the mountains and all the outdoor activities accessible to her!

Alayna Miller is the Accounting Clerk at Woodtone, focusing on Accounts Receivable & Payable.

Alayna loves the environment, and even has a BSc in Ecology. She chose Woodtone because they are a company that gives back. Alayna is so excited to help with the Fraser Valley Cleanup Woodtone organizes every year. Outside of work you can find Alayna walking the many beautiful trails BC has to offer and spending time with her adorable nephew and niece.

Ashley Elford is the Marketing Coordinator at Woodtone. She attended The University of the Fraser Valley for Graphic and Digital Design, graduating with her diploma in 2015. Ashley enjoys working closely with the Marketing team and can be found designing sell sheets and catalogues, photographing products, and supporting the Sales team for Woodtone. Outside of work, Ashley is usually with her rescue pitbull, Bucky! Her family enjoys living in the Fraser Valley; camping, walking trails and going to the lake.

Ashley White is on the Customer Experience team and comes to the job with previous experience in distribution centre coordination and procurement. Ashley’s role entails entering customer orders, providing quotes and product availability. Ashley recently moved to the Fraser Valley with her spouse, dog Mia, and cat Eva and her hobbies include gardening, being outdoors, reading.

Ben Good is the Director of Sales for Woodtone and has been with the company since 2006. His biggest strength is positivity. He believes there is no issue or challenge that Woodtone can’t overcome for its customers and business. He understands the balance and needs of both Woodtone and its customers to deliver great partnerships. Some may not know that Ben has experience as a competitive BBQ pitmaster! He has competed across the Pacific Northwest and Canada in competition BBQ events! He also has two young sons, and a cat named Fluffy (he swears it was already named when they got him!) Ben has grown up living in every Province in Canada and believes there is no better place than the Fraser Valley.

Brad Ellis is a Millwright at Woodtone and brings a positive attitude and general knowledge of multiple trades to the job. His duties include general repairs on the process equipment, installation of new machinery, welding and fabrication. He enjoys the team environment and being provided breakfast and lunch by the amazing chef Carmen. His favorite pastime is sturgeon fishing in the endless beauty of the Fraser Valley. Brad has three children in his brood, but his only pet is a rock with googly eyes.

Brad Rosse is the President of Woodtone. His godfather opened the business in 1977 and his father had a 30-year career with the company. Brad wanted to be apart of the team because his father never once complained about his job. Daily, Brad can be found talking strategy, opportunities and challenges. Meeting with people, inspiring and supporting the team. He cares about the people he works with, and about the future of Woodtone. When he is away from the office, Brad can be found spending time with his four children (all named after Major League baseball players!) on the sports field 7 days a week. He also loves to golf and tell stories with friends. Brad grew up in the Fraser Valley and had an amazing childhood building long-lasting friendships in the area, and he hopes his kids can do the same!

Brad Willard works in Order Management for Woodtone. He has been with the company for seven years! He appreciates the community involvement and the culture of the company. Brad keeps busy with hobbies such as baseball and volleyball. He also spends his time driving his two children to their various sports practices and games. He enjoys life in the scenic landscape of the Fraser Valley with his family and two cats, Roxie and Oatmeal.

Bryan Payne is the BC Regional Manager for Woodtone. Something he feels that Woodtone does differently is creating an untouchable culture within, and a customer first sales strategy. Bryan has been with the company for six years and can be found pricing, quoting, and talking to customers. If Bryan didn’t work at Woodtone, he would like to be a country singer! Outside of work Bryan can be found golfing, dining out, and spending time with his family. He has a baby son and two pets!