Scrappy Beginnings
In Woodtone’s earliest days, cedar would be brought in from nearby lumber mills in the Vancouver area, then coated in our Abbotsford facility. Back then, before more modern equipment, the coated cedar would have to be left out to air dry over a 48-hour period.
That rhythm of hard work followed by a 2-day long downtime didn’t last for long. But it did instill Woodtone with a scrappy, work-hard-play-hard ethic that would serve us for a long time.
New Growth
After 10 years, Woodtone was up for sale. Local entrepreneur Jim Young subsequently bought the company, and he played a major role in transforming the business into what it is today. Paired with Larry Rosse, the production manager held over from the founding days, Jim and Larry helped instill the company with our unique relationship-first values.
Gradually we continued to make new bonds, with facilities throughout the Pacific Northwest and new innovative product lines to back up what we do best.
And our company values? They involve simple things like making sure everyone is supported no matter what.
Building Tomorrow
As Woodtone transitioned into the 21st-century, it brought in a second generation to continue the company’s hard work effort and bighearted values. Jim’s two sons, Kevin and Chris signed on to steer the company. While Larry’s son, Brad Rosse, maintained an important leadership role, eventually becoming CEO in 2023.
In a sense, that has made Woodtone a family business. But it would be more accurate to say Woodtone is a business for families. Our team’s families. And
our customers’ families.
We’re proud of making beautiful homes. But throughout it all our passion has always been about supporting people where it matters most, right at home.
